Understanding Self-Serving Bias & Why You Need To Take Responsibility How many times have you boosted your talent when things went right and luck when things did not go as planned? Most of us have done this multiple times and we are likely to do it few more times as well. And this behaviour in the field of behavioural financeis called as self-serving bias. Simply put, self-serving bias is the tendency to credit good outcomes to our skills and talents and unfavourable outcomes to fate and luck. Overconfidence and misattribution of causes are the two parts of self-serving bias. Examples of self-serving bias can be found in our day-to-day life. For e.g., a job applicant after being rejected can attribute it to the personal preference of the interviewer. Also, he may attribute his selection in the next interview to his qualifications and skills . In the investing world, we tend to attribute good performances of our investments to our investment skills and negative returns to the broade...